Why do you stress lifetime benefits? Here’s why …
Today, one in three seniors dies with Alzheimer’s disease or another dementia1. Research brings us answers every day that move us closer to a world without Alzheimer’s, but the reality is that most people don’t prepare for the long-term care needs of Alzheimer’s until they or someone close to them is diagnosed.
Often, that’s too late to ensure they are ready, financially and otherwise, to care for someone living with Alzheimer’s.
To help encourage families to have conversations about long-term care before there’s a need, OneAmerica® has launched a national initiative with the Alzheimer’s Association to provide planning and prevention resources, as well as funding for research and support, for families affected by Alzheimer’s.
We invite our network of financial professionals to join us in spreading this critically important message — hope for tomorrow, through research and help preparing for the future.
Use these materials, printed and electronic, to help build relationships with your clients and start conversations about the need for long-term care and products that can provide benefits for a lifetime .
In the future, we’ll be launch more tools for our financial professionals, including a way to sign up for local chapter walks as part of the national OneAmerica team.
“Our goal with this initiative is to help people start those conversations about the care they want, should they need it,” said Chris Coudret, CLU, ChFC, vice president of strategy and business development, Individual Life and Financial Services, OneAmerica. “Often, people don’t realize there are a lot of steps they can and should take when they’re healthy that can help ease the burden on themselves and their families. It all starts with early conversations — between family members, talking about care expectations as they age, and between people and their trusted financial professionals, talking about what steps they can take to prepare for costs of care.”
And remember, cognitive impairments are generally the longest duration claims.