Earlier this week, we released a new episode of Coffee Break that I hope you took the time to watch. In it, we shared with you two NEW consumer pieces talking about planning. Please, take a minute to see this week’s episode.
In this week’s episode of Coffee Break, we shared with you 2 new consumer pieces that are focused on planning. Neither are product-focused; both specifically provide information and tools to help lead a discussion around extended care planning.
These serve as a compliment to the OneAmerica Step by Step Guide to Receiving Long Term Care. While the Step by Step Guide to a Long Term Care Claim provides resources, these new pieces provide a template or guide for having a conversation with a loved one. The initial design for these pieces was to use after a policy has been approved.
Frankly, I believe that the conversation should happen while the application is being taken. It will help solidify the insured’s plan in their mind and strengthen their desire to provide a funded plan.
When you look at the worksheet, you will see why I believe that it is a great presale tool.
Here is an idea for you to jumpstart 2024. In every client meeting, simply ask whether they have an extended care plan in place or not. I am willing to bet that if you do this with 10 clients, 3 will say that they do. (And, that is on the high side.)
If they say yes, then ask if they have it written down and shared with their families (or whomever they determined to help manage their affairs).
If they have not, then offer to help them craft their extended care plan using the worksheet. Once you complete that exercise, congratulate them for creating a plan then ask if they would like to investigate the options necessary to efficiently fund their strategy.
Your whole objective is to get buy-in from them and the desire to learn more about how to fund an extended care event.
Do this every meeting and the opportunities will present themselves.
Want more ideas? Contact either Justin Fox, my internal, or me directly. You will find our contact information below.
Jumpstart your year with the Million Dollar Annuity Strategy.
It is easy to do … review your book of business and identify your clients who are over 75 and own annuities that are on the sideline and have been earmarked for an emergency. This is a big thing that can make a difference in preserving assets, control, dignity, and a legacy when an extended care event occurs.
This is what the million dollar annuity strategy is all about. The transformation of tax-deferred money into tax-free distributions for long term care. Learn more about it at https://fridayswithfisher.com/million-dollar-annuity/.
My “big ask” of you for the million dollar annuity strategy is to identify 3 or 4 annuity owners 75 or older who might be viable candidates for our leverage strategy then give us a call.
Fridays with Fisher 
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