I don’t claim to be unbiased. I admit that I have an agenda. I want you to address your client’s long term care funding needs using the products that my company (OneAmerica) produces and distributes (Asset Care and Annuity Care).
That is my agenda – I want your business. That is why I share ideas and information with you both here and on my webcast LTC Coffee Break. Now that I have disclosed my bias, I will share my perspective on asset based long term care.
Before I do that, I want to share with you this week’s LTC Coffee Break where we asked our guest Phyllis Shelton her opinion of asset based LTC.
View any of our past episodes on the LTC Coffee Break Channel.
Remember, we share a new episode every Tuesday at LTCcoffeebreak.com.
Just a reminder, next week (on May 3), LTC Coffee Break will be airing a full episode featuring our conversation with industry legend Phyllis Shelton. Please join us.
I have a bone to pick with some people. The reason is simple – their lack of an honesty and objectivity when discussing asset based products.
Let me be clear – I am not entertaining a product debate. But, there are distinct values to asset based products that need to be shared.
First off – asset based products are designed for a market where there is wealth. The wealth is defined as middle market and up.
Second, asset based products offers a major feature that traditional products do not … non-cancellable premiums. There is zero premium risk when the premium is being paid on a recurring basis (5, 10, 20, or to age 95).
Third, in one way or another, a guaranteed benefit will be paid to the insured or their family as either a living long term care benefit or a death benefit. One way or another a benefit is paid.
Finally, asset based products provide underwriting opportunities that traditional products do not.
These statements that I made are not purely OneAmerica focused, but reflect those attributes of all asset based products.
I am a believer in asset based long term care and the VALUES that it can provide. I admit it – I have a bias but not a blind spot.
Every client and situation is unique. This means that our solutions should be in alignment with our client’s objectives. AND, should include a thorough discussion about how they intend to pay their premium. This conversation alone can lead you to the ideal product solution.
I want to be explicit and say this – I want your asset based long term care business. I don’t want (or deserve) all of your long term care insurance business, but I want a chance to earn a piece of it.
With this in mind, at OneAmerica, our product portfolio is designed with this in mind. Solutions can provide benefits from 2 years to unlimited for an individual or a couple. Premiums can de paid from any source (cash, income, 1035 exchanges, deferred annuities, or qualified money) and premiums are guaranteed. Our underwriting allows for table ratings to table 8 on Asset Care and our underwriters will automatically pivot to considering an Annuity Care option if Asset Care is not available.
Yeah – I have an agenda. I want your business.
Give me a shout and we can discuss where OneAmerica’s products fit, or collaborate on a case design, or dive into planning strategies, or discuss the benefits of asset-based long term care. You can contact me via email at kevin.fisher@oneamerica.com or call me at (678) 512-9627.
Fridays with Fisher 