A Plug for Asset Based LTC

I don’t claim to be unbiased. I admit that I have an agenda. I want you to address your client’s long term care funding needs using the products that my company (OneAmerica) produces and distributes (Asset Care and Annuity Care).

That is my agenda – I want your business. That is why I share ideas and information with you both here and on my webcast LTC Coffee Break. Now that I have disclosed my bias, I will share my perspective on asset based long term care.

Before I do that, I want to share with you this week’s LTC Coffee Break where we asked our guest Phyllis Shelton her opinion of asset based LTC.


LTC Coffee Break Espresso Shot 4/26/2022

View any of our past episodes on the LTC Coffee Break Channel.

Remember, we share a new episode every Tuesday at LTCcoffeebreak.com.

Just a reminder, next week (on May 3), LTC Coffee Break will be airing a full episode featuring our conversation with industry legend Phyllis Shelton. Please join us.


I have a bone to pick with some people. The reason is simple – their lack of an honesty and objectivity when discussing asset based products.

Let me be clear – I am not entertaining a product debate. But, there are distinct values to asset based products that need to be shared.

First off – asset based products are designed for a market where there is wealth. The wealth is defined as middle market and up.

Second, asset based products offers a major feature that traditional products do not … non-cancellable premiums. There is zero premium risk when the premium is being paid on a recurring basis (5, 10, 20, or to age 95).

Third, in one way or another, a guaranteed benefit will be paid to the insured or their family as either a living long term care benefit or a death benefit. One way or another a benefit is paid.

Finally, asset based products provide underwriting opportunities that traditional products do not.

These statements that I made are not purely OneAmerica focused, but reflect those attributes of all asset based products.

I am a believer in asset based long term care and the VALUES that it can provide. I admit it – I have a bias but not a blind spot.

Every client and situation is unique. This means that our solutions should be in alignment with our client’s objectives. AND, should include a thorough discussion about how they intend to pay their premium. This conversation alone can lead you to the ideal product solution.

I want to be explicit and say this – I want your asset based long term care business. I don’t want (or deserve) all of your long term care insurance business, but I want a chance to earn a piece of it.

With this in mind, at OneAmerica, our product portfolio is designed with this in mind. Solutions can provide benefits from 2 years to unlimited for an individual or a couple. Premiums can de paid from any source (cash, income, 1035 exchanges, deferred annuities, or qualified money) and premiums are guaranteed. Our underwriting allows for table ratings to table 8 on Asset Care and our underwriters will automatically pivot to considering an Annuity Care option if Asset Care is not available.

Yeah – I have an agenda. I want your business.

Give me a shout and we can discuss where OneAmerica’s products fit, or collaborate on a case design, or dive into planning strategies, or discuss the benefits of asset-based long term care. You can contact me via email at kevin.fisher@oneamerica.com or call me at (678) 512-9627.