While consumer seminars may not be “your thing”, many of the underlying principles for a seminar apply to the normal operation of our businesses. Please take a moment to read this even if you are not a “seminar guy”. Last week I shared with you that consumer seminar material is available from OneAmerica. From invitations,... Continue Reading →
The Consumer Seminar/Webinar
Love them or hate them – consumer seminars are a tool that can be used to share information, generate leads, and expand your brand. At OneAmerica, we offer a full package for consumer seminars. One of our more popular presentations is “The Great Retirement Income Gap”. Here is something to think about – a consumer... Continue Reading →
Integrate Social Media
Imagine sharing an idea, or image, or story with your social media followers (posting to Facebook, LinkedIn, Twitter, etc.) regularly and without having to develop the content. According to Blue Fountain Media, “90% of marketers claimed that social media generated immense exposure for their company.” When executed properly, a social media campaign can: increase awareness... Continue Reading →
Heading Back to Business
Over the next few weeks as we begin to move on from this “shelter in place” segment of our lives to return our business to a “normal” footing, I will share a few ideas that might fit into your client conversations. One underutilized opportunity that you have available to you are consumer campaigns and seminars... Continue Reading →
OneAmerica Marketing Tools
Two weeks ago, in partnership with my colleague Michael Florio, I launched a weekly webcast called LTC Coffee Break. Our goal with it is to educate, inform, and inspire you during these challenging time. Every Tuesday at 10 am (EDT) and 10 am (PDT) we broadcast our 15 minute coffee break. We had a conversation... Continue Reading →
OneAmerica Marketing Store
The OneAmerica Marketing Store (OAMS) is a cloud-based platform that allows you to "self-service" your Care Solutions marketing. This can be done anywhere - anytime. OAMS makes it easy to find, personalize, store, distribute and measure your marketing communications—in one location. OAMS supports a variety of content types, including direct mail, email, brochures, sales ideas,... Continue Reading →
Great Retirement Income Gap
This is something that I often say, in Fridays with Fisher releases and during meetings, "there are two plans - default and decision. And, every plan is always fully funded by default." What's this mean? Simply, that the default plan - which is no really plan but a reaction to an illness or injury that... Continue Reading →
Q & A – marketing campaign
Question: You have a ton of producer facing marketing material. Is there anything that I can use with consumers? Answer: Absolutely. We have a boatload of consumer materials as well. These are not limited to product pieces. Our material includes PowerPoints, social media content, scripts for calls or interviews, email text, and more. To find this, you... Continue Reading →
Fridays with Fisher 
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